The Fashion Industry - Zara Coursework Example | Topics and Well Written Essays - 2500 words

The Fashion Industry - Zara - Coursework Example The paper "The Fashion Industry - Zara" will look into the marketing environment of Zara. The fashion industry is greatly effectually by the political variable that’s are present in different nations. According to Holmquist (2003), there is certain liberty when it comes to the quantity of material import related to the fashion industry. This is a positive approach for them, especially in the Euro zone. Zara creates very good social connections and is also involved in CSR activities that has helped Zara a good brand name in the global political environment. The government is involved in the changes that affects the environment at large. The fashion industry is rapidly changing with the several trends that keeps on changing from a day to day basis. However, they also involve a lot of environmental wastage (Allen, 2013). According to Allen (2013), that the per capita income or in other words the GDP is also an important decision making factor for the fashion industry. UK in this case, has a strong GDP and that is why all the companies are concentrating on entering the UK market. However, there are different market where many people also prefer to buy cheap apparels. The economy of Europe is rising gradually and that is why the future is bright for the fashion and retail industry especially because the rise in the disposable income in the general public, gives them the opportunity to buy the fashionable clothes to stay with the current trend of the market. From the point of view of the currency.