Methodology and procedures Research Proposal Example | Topics and Well Written Essays - 2500 words

Methodology and procedures - Research Proposal Example The survey used deductive, primary and secondary research, carried out by a combination of quantitative and qualitative data collection (Bryman & Bell, 2003). The main aim of the research was to investigate marketing strategies for low cost airlines. Apart from that, the study also investigated low cost airline customer behavior in different demographic aspects With the use of quota sampling and random sampling this research also included the collection of primary data. Quota sampling was chosen because it facilitates the choice of the group of participants which can be interviewed, for example: 60 males and 60 females between the age of 19-25, 25-45 and 45-65. In contrast random sampling helped to select participants based on pure chance. Simple random sampling was chosen because it removes the bias that may occur in the selection of the sample. It was helpful in making sure that the data was accurate and portrayed the aspirations of the whole population. The investigation of the ra ndom sampling showed that some students did not have enough experience to answer the questionnaire and it took the surveyor some time to guide them filling the questionnaires. Some students held discussions on their own project papers and therefore did not have enough time to answer the low cost airline questionnaire. The nature of this research mainly consists of qualitative questions. These questions assisted the researcher to study the marketing strategies of low cost carriers in Europe.... More questionnaires were collected from College Lane than De Havilland because De Havilland students spent more time on the discussion of their assignments and therefore did not have much time to answer the questionnaires. The primary research included both male and female students. Specific responses about travel offers will be supported with opinions and thoughts from electronic journals and websites. The questionnaire comprised of seventeen questions. There were 13 close-ended and 3 open-ended questions. Close-ended questions limit the responder's choices and specify certain options which the responders have to choose. It is also considered useful because if responders see too many questions in which they have write their opinion they feel like not filling the questionnaire. This was the reason why the majority of the questions in our survey were close ended. However, since these questions do not answer the problem and does not ask for opinion they are not very helpful in reaching the conclusions. As a result, we opted for four open ended-questions. Open-ended questions are those questions which normally ask for the responder's opinion rather than giving them choices to choose from. The greatest advantage of these questions is that it removes the bias that may occur due to limited choice and it gives greater freedom of expression. However, the reasons why the less open ended questions were asked than the close-ended questions were because they are time consuming and the survey may mi sinterpret the response. A subtle mix or balance of open-ended and close ended questions is necessary when designing a questionnaire for primary research. As a result, a lot of time was given to designing the questionnaire and